Where to Buy Cheap Cosmetics in Hong Kong

If you are looking for famous brand names (Chanel, Shu Uemura, Dior, Shiseido, L'Oreal, Kanebo, Revlon, Estee Lauder, Clinique, Borghese, Lancome, Anna Sui, Elizabeth Arden, Fancl, Sisley, Meiji, Burberry, Moshino, H20, Laneige, SKII, etc.), you can find them in all the large shopping malls (such as Sogo Causeway Bay, Times Square, Harbour City, etc.), as well as some small boutique stores and shops. But do not expect to get a great discount to buy makeups in this special stores, unless you shop during Christmas or Chinese Spring Festival.

Then where to buy cheap cosmetics in Hong Kong? Here TCT would like to give you some suggestions about that. In the following stores, them can be found everywhere in HK. You will not regret to have a stop in these chain stores, for you can not only find most of the famous big brands, but also get great discount (often up to 70 %).

SaSa (in Nathan Road in Tsim Sha Tsui)

SaSa is undoubtedly one of the most well-known cosmetic chain stores in Hong Kong, and its branch on Nathan Road in Tsim Sha Tsui stands out as the largest among its many outlets. Unlike some crowded tourist hotspots, this SaSa maintains a relatively spacious and relaxed shopping environment, allowing you to browse at your own pace without feeling rushed. The variety of makeup and skincare products here is incredibly abundant—from high-end brands like La Mer and YSL to popular Asian labels such as Innisfree and Laneige. What’s more, SaSa frequently runs exclusive promotions: think “3 for 2” deals on lipsticks, discounted travel-sized sets, or free samples with minimum purchases. Many tourists specifically visit this branch for its extensive stock and English-speaking staff, who are happy to assist with product recommendations or shade matching.

Sasa

Lung Shing Cosmetics


Lung Shing Cosmetics is a hidden gem highly recommended by locals. At first glance, it may look like a traditional pharmacy, but it actually stocks a wide range of cosmetics alongside pharmaceutical products. Brands like Shiseido, Kanebo, IPSA, and Etude House are readily available here. While the overall product selection isn’t as vast as SaSa’s, Lung Shing’s biggest draw is its affordable sample-sized products. You can find luxury brand samples—such as Dior’s foundation, Lancome’s serum, Estee Lauder’s eye cream, Clinique’s moisturizer, Biotherm’s sunscreen, Shiseido’s cleanser, and Shu Uemura’s makeup remover—at a fraction of the full-size price. This is ideal for travelers who want to try out premium products without committing to expensive full bottles, or for those looking to stock up on travel-friendly skincare for their trip.

Jin Ying Pharmacy

Jin Ying Pharmacy is conveniently located just a 5-minute walk from Lung Shing Cosmetics, making it easy to visit both stores in one trip. Like Lung Shing, it operates as a pharmacy but also dedicates a significant section to cosmetics. Despite its compact size, the store manages to offer a surprisingly diverse range of products, including makeup, skincare, haircare, and fragrances. The most attractive feature here is its unbeatable low prices—some items are even 10-15% cheaper than in other discount stores. Popular picks among shoppers include L'Oreal hair masks, Maybelline mascaras, and Kose skincare sets. The staff are friendly and efficient, and while the store can get busy during peak tourist seasons, the quick checkout process ensures you won’t waste too much time waiting.
 

Colourmix
Colourmix is another major player in Hong Kong’s discount cosmetic scene, with over 100 branches scattered across the city—from busy districts like Mong Kok to residential areas like Sha Tin. What sets Colourmix apart is its focus on both international and local Asian brands, making it a one-stop shop for all your beauty needs. You’ll find everything from Western favorites like MAC and Bobbi Brown to Korean hits such as Cosrx and Laneige, as well as Japanese brands like Fancl and Kao. The store is known for its frequent flash sales, especially during holidays like Halloween or Valentine’s Day, where you can snag popular items at up to 60% off. Additionally, Colourmix offers a loyalty program: collect points with every purchase and redeem them for free products or additional discounts. The stores are well-organized, with clear signage separating makeup, skincare, and haircare sections, making it easy to find exactly what you’re looking for.

Bonjour
Bonjour (also known as “Bonjour Cosmetics”) is a beloved chain among both tourists and locals, thanks to its combination of low prices and high-quality products. With branches in key locations like Causeway Bay, Central, and Tsim Sha Tsui, it’s never hard to find a Bonjour while exploring Hong Kong. The store prides itself on its wide selection of fragrances—you can find mini perfumes from brands like Chanel, Gucci, and Versace at affordable prices, perfect for gifting or testing out new scents. In addition to fragrances, Bonjour stocks a great range of makeup (including cruelty-free options from brands like NYX) and skincare (such as sheet masks from Mediheal and TonyMoly). One of the best things about Bonjour is its “value sets”—curated collections of products (like a skincare routine set or a lipstick bundle) that offer significant savings compared to buying items individually. The staff are knowledgeable about the latest beauty trends and are always happy to help you find the best deals.

Aster Cosmetic Center
Aster Cosmetic Center may be slightly less known than SaSa or Colourmix, but it’s a favorite among savvy shoppers in the know. With branches mainly in commercial areas like Admiralty and Kwun Tong, Aster offers a more intimate shopping experience than larger chains. The store specializes in professional skincare and makeup products, including brands that are popular among beauty professionals, such as La Roche-Posay, Vichy, and Bioderma. While Aster’s discount rates are slightly more modest than some other stores (usually 30-50% off), the quality of its products is impeccable—all items are guaranteed to be authentic and fresh. Another highlight of Aster is its personalized service: the staff are trained to assess your skin type and recommend products tailored to your specific needs, whether you’re dealing with acne, dryness, or aging skin. The store also stocks a range of niche brands that are hard to find elsewhere in Hong Kong, making it a great spot for beauty enthusiasts looking to discover something new.

In addition to the above-mentioned stores, you can also visit LanLan Cosmetics House, Angel Cosmetics, Watsons, and Manning’s for beauty shopping in Hong Kong. Watsons and Manning’s, while primarily health and wellness stores, have extensive cosmetic sections with regular promotions on drugstore brands like Maybelline, Garnier, and Neutrogena. No matter which store you choose, Hong Kong’s discount cosmetic scene offers plenty of opportunities to score great deals on your favorite beauty products—just remember to check expiration dates and keep an eye out for limited-time promotions!