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Ask a QuestionCompared with the metropolis, business in Zhangjiajie is still underdeveloped, but the local featured products are quire abundant, especially famous for the kiwi, tea, scented tea, pine mushrooms. These things here are authentic and cheap. Pueraria Mirifica Powder is a kind of pure natural green drinks. Tujia Sticky Painting and Brocade of Tujia Nationality are local handcrafts of ethic minorities. As what to buy in Zhangjiajie, the highly recommended things would be introduced as follow.
Brocade of Tujia Nationality is produced in Tujia and Miao Autonomous Prefecture in west of Hunan Province. It is a kind of hand made cloth with minority characteristics. As one of the most famous China's ethnic minorities brocade, it is made in all sorts of design and can be used as interior decoration at home, bags, clothing, slippers, travel bag, sofa sets, seat cushion or seating washer, carpet and other crafts. Brocade of Tujia Nationality can be plain or colorful.
Brocade of Tujia Nationality
Tujia Sticky Paintings are another local specialty which is popular with tourists in Zhangjiajie and Wulingyuan. It is kind of painting method created by Tujia young painter Li Junsheng. He posted dip paintings on plywood. This painting does not use rice papers, paint, brush or ink. The paint raw material is sand, barks, bamboo shells and tattered rag. These materials are quite ordinary in the eyes of ordinary people. They are just some scrap, even the used-goods stores do not take them. Once they come to the hands of Li Junsheng, they become a "national treasure" after creation. The paintings of Wulingyuan landscapes and ancient village of western Hunan style with this material is lifelike and beautiful. These paintings have noted by the people at home and abroad.
The scenery on these paintings is simple, bright and rich with three-dimensional sense. At the same time, they are easy to carry. So they are popular for tourist. Visitors can buy some of these paintings as a souvenir or as a special gift to send to your friends. You can definitely buy it home. It will be a perfect decoration with the oriental atmosphere.
Pueraria Mirifica Powder is made from the fern roots of a kind of plant that grows Zhangjiajie Tianzishan scenic spot. It is a natural medicinal and edible wild plants, can be used as medicine but also is edible. It is rich in Kuzdu vine element , many kind of trace elements such as biological soda, protein, Fe, Zn and Ca and many kind of amino acid. It contains 28.6 mg or more per one hundred grams VC. Pueraria Mirifica Powder has an efficiency of clearing away heat and summer heat. Also, it is good to your stomach an
Special note: Pueraria Mirifica Powder is suggested to buy in the regular supermarkets, otherwise it might get to the fake sweet potato flour.
Pueraria Mirifica Powder
Shannie cultural creative products are inspired by Zhangjiajie’s official mascots, including “Mountain Baby” and “Salamander Baby,” which symbolize the city’s original ecological environment and rich cultural heritage. These products aim to present Zhangjiajie’s natural beauty and local stories through creative design.
The brand offers a wide range of collectible figurines and souvenirs with unique shapes and themes. For example, Flying Mountain and Flying Salamander are inspired by wingsuit flying over Zhangjiajie’s peaks, symbolizing courage and adventure. Bizi Mountain and Bizi Salamander draw inspiration from the Tujia traditional Maogusi dance, expressing the ethnic group’s hopes for a happy and prosperous life. There are also designs such as Joy God Mountain and Joy God Salamander, which represent remembrance, respect for sacrifice, and the idea of returning to one’s roots.
These creative products are well-designed, lightweight, and suitable for travelers looking for modern souvenirs with local cultural meaning.
Tujia smoked bacon is a beloved traditional food among the Tujia people. Every year around the Winter Solstice, Tujia families prepare cured meat as an essential part of their annual food traditions. It is also a must-have dish for the Tujia New Year’s Eve dinner.
The bacon is made using traditional methods of salting and smoking over wood fires. This process gives the meat a rich smoky aroma and a deep, savory flavor. When cooked, it is tender and flavorful, with fat that is not greasy and lean meat that remains juicy. It can be steamed and sliced or stir-fried with vegetables, making it a versatile and highly appetizing dish.
Vacuum-packed Tujia smoked bacon is available in many local shops and is suitable for travelers who want to take home an authentic taste of Zhangjiajie.
Sangzhi County, located in Zhangjiajie, lies at approximately 29.4 degrees north latitude, within China’s golden tea-growing belt. It is also the source area of the Lishui River, one of Hunan Province’s major rivers. The region’s mountainous terrain—often described as “nine parts mountains, half part water, and very little farmland”—is not ideal for agriculture but is perfect for growing high-quality tea.
Sangzhi White Tea combines natural growing conditions with cultural influences from local ethnic groups. When brewed, it offers a delicate floral aroma and a sweet, smooth taste that develops through multiple infusions. Sangzhi White Tea is a nationally protected geographical indication product and an important part of Hunan’s “Colorful Xiang Tea” series. It has received numerous awards and recognition for innovation, quality, and tea-tourism integration.
Zhangjiajie Berry Tea, also known as longevity vine tea, grows naturally in the Wuling Mountains, with Zhangjiajie as its core production area. It is made from a small-leaf variety of vine tea plant. In 2013, it was officially approved as a new food ingredient in China.
This tea is extremely rich in natural flavonoids. The average flavonoid content in the tender stems and leaves exceeds 26%, and the buds can reach over 40%, making it one of the highest-flavonoid plants ever discovered. During processing, flavonoids seep to the surface and form a natural white coating, giving the tea its distinctive appearance and name.
Berry tea has a mild, slightly sweet taste and is popular among visitors interested in traditional health drinks and unique local products.
1. Shops Around Scenic Areas
Wulingyuan Scenic Area Exit: The “Wulingyuan Origin” public brand store sells local specialties such as smoked bacon, sausages, kudzu root powder, Tujia brocade, sticky paintings, and creative souvenirs. It is conveniently located near the scenic area exit.
Tianmen Mountain Area: Shops around Tianmen Mountain offer themed souvenirs such as keychains, postcards, stationery with Tianmen Mountain elements, as well as local snacks and teas.
Xibu Old Street: Located on Wuling Road in Wulingyuan District, this lively area is filled with souvenir shops selling Tujia sticky paintings, bamboo crafts, and other ethnic products, especially popular in the evening.
2. Downtown Shopping Centers and Supermarkets
Dayong Ancient City: A complex combining shopping, dining, and cultural experiences. Visitors can find berry tea, Sangzhi white tea, Tujia smoked bacon, kudzu products, Tujia brocade, sticky paintings, and Shannie creative products.
BBG Plaza & Wanda Plaza: Large shopping malls with specialty counters and cultural product stores, offering transparent pricing and a wide selection.
3. Officially Certified Stores
“Zhangjiajie Gifts” Flagship Store: Located at the Zhangjiajie Railway Station Tourist Center, this government-authorized store offers nearly 50 carefully selected local specialties and creative products with guaranteed quality.
“Wulingyuan Origin” High-Speed Railway Store: Located at Zhangjiajie West Railway Station, ideal for last-minute shopping before departure.
4. Specialty Markets and Streets
Tujia Folk Culture Street: Concentrates shops selling Tujia brocade, smoked bacon, chili products, wooden combs, and other traditional items. Visitors can also observe traditional handicraft-making processes.
Agricultural Product Markets: Located near the city or scenic areas, these markets sell fresh and processed mountain products such as kudzu root, fungi, and specialty oils at relatively affordable prices.
From $ 451
From $ 438
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